How to Create a Professional Logo Animation

Finished Result

It used to be that only big name movie companies could afford logo animations, but now that every man and his dog owns a youtube channel they're becoming somewhat common. Throwing some bevel on your text just isn't going to cut it anymore.

If you want to stand out you need to plan your logo animations carefully.

When you're just starting out, the best thing you can do is watch as many logo intros as you can. You'll learn a lot about what works and what doesn't just by doing this.

So here's some good posts to start with:

Tips for making a good logo animation

  • Think about what the company stands for, and how to portray this in the animation (is it professional, creative or fun?)
  • Start the animation by not giving much away. Make the viewer want to see more, then reveal the logo piece-by-piece.
  • Keep it under 10 seconds. The shorter the better.
  • Most intros end with the logo on a black background. It's not a rule, but if you want to keep it consistent with the industry, it's a good idea.
  • Spend time building a quality sound design. Bad sound can ruin any good visual.

 

Did you make your own logo animation using this tutorial? Post your results in the comments below!

TypographyAndrew PriceVFX