Create a Slick Smartphone Ad

Discover how to use blender to create an impressive billboard advertisement.

Length:
56 minutes
Software:
Blender 2.58 & Photoshop
Difficulty:
Intermediate
Rate:
VN:F [1.9.22_1171]
Rating: 4.7/5 (130 votes cast)

In this tutorial you will discover how to:

  • Model a smartphone
  • Create ‘rays of light’
  • Quickly add a star field

Everyone can remember an advert that caught their eye, but what about the countless ones that didn’t?

Companies spend thousands of dollars on advertising in the hopes that it returns a profit. If it’s successful the company may use you again. But if it isn’t the company may blacklist you and never use you again.

If you want to be a successful freelancer then you need to make advertisements that sell. As the saying goes, the customer is always first. And as a freelancer the customer is your client. Don’t let them down!

In this tutorial we will be creating a slick billboard advertisement for the Samsung Galaxy S II.

Reference Photos & Texture

Finished Result

Now with extra "Galaxy"

For kicks I photoshopped it onto a billboard to see how it would look if it were real:

Not an actual ad. Photoshoppery helps you visualize it.

At a Glance

Screenshots from the video:


Further Inspiration

Not sure where to go with this tutorial? Check out the links below for more product design advertisments:

Create something cool with this tutorial? Post it in the comments below!

Create a Slick Smartphone Ad, 4.7 out of 5 based on 130 ratings

About Andrew Price

User of Blender for 9+ years. I've written tutorials for 3d World Magazine and spoken at three Blender conferences. My goal is to help artists get employed in the industry by making training accessible and easy to understand. I'm an Aussie and I live in South Korea ;)
  • Regie R. Malicdem

    I made two here they Are! :)

  • http://derek1906.site50.net/ Derek Leung

    Great tutorial! Can you do it again in Cycles though?

  • http://www.facebook.com/christopher.j.morrow Christopher J Morrow

    Here is my result. Thanks for this awesome tutorial, Andrew. One thing, though: I’m not sure why, but during the compositing stage, the “Color Ramp” node wouldn’t work right. It would turn the entire image blue. I ended up using “Color Balance”, which seemed to achieve the desired effect.

    http://www.flickr.com/photos/94221491@N07/8576237965/sizes/h/in/photostream/

  • Guest

    Here is my result. Great tutorial, Andrew. Just one thing, though: I’m not sure why, but during the compositing, the ‘color ramp’ node simply would not work the way it does in your vid. It would turn the entire image blue. I ended up having to use ‘color balance’ instead.

    http://www.flickr.com/photos/94221491@N07/8575805591/sizes/h/in/photostream/

  • plonky

    finished blend file?

  • NMA

    Thank :X,

    I am not a graphics designer, blender is amazing tool and your tutorials is perfect

    This is my board

  • remboo

    cool, I will try, its been long time not create something in blender, thks.

  • http://www.facebook.com/botond.csatariszucs Csatári-Szűcs Botond

    Please upload .blend file! Thx, Woody999

  • harshnara

    good tutorial tht was gr8

  • Thomas

    Hi Andrew, once again you’ve presented a fabulous tutorial! Here is my finished result…

    http://s1063.photobucket.com/albums/t505/tcb5000/?action=view&current=sgs1.png

  • vitaly

    is it possible to create a laser light source in blender? i would like to emulate a laser beam bouncing off several mirrors.

  • Stefano Corrado

    I followed this tutorial once but I wasn’t good enough to follow it throughout but with the tips I got from this I managed to make my own iPhone down the line:

    http://i287.photobucket.com/albums/ll156/Dagon14/iPhone4.png
    http://i287.photobucket.com/albums/ll156/Dagon14/iPhone2.png
    http://i287.photobucket.com/albums/ll156/Dagon14/iPhone3.png

  • Andrew Price Jr

    Why Photoshop and not Blender it onto a billboard?

  • http://youtube.com/user/ficticiousanimation FicticiousAnimation

    LOL I found the exact same picture as you! O.O Thanks for the tutorial!

  • Lukas Joehnk

    That’s a really nice tutorial!
    However the pixel count for the UV unwrap doesn’t have to be a multiple of 24 but rather 16, because 16 pixels are always combined to a block.
    BTW: 1024 and 2048 are not even multiples of 24. ;-)
    Cheers and have a nice weekend!
    Lukas |°~LukasVideosify

  • http://www.pegasusdigitalmedia.com Aaron Newton
  • http://www.pegasusdigitalmedia.com Aaron Newton

    Final render:

    http://www.flickr.com/photos/aaron-newton/6718622531/in/photostream/lightbox/

    and getting a bit more creative:

    http://www.flickr.com/photos/aaron-newton/6718610277/in/photostream/lightbox/

    Full disclosure – I used a lot of Photoshop on the second image.

  • http://www.pegasusdigitalmedia.com Aaron Newton

    P.S. it’s not multiples of 24, it’s multiples of 2 (2, 4, 8, 16, 32, 64, 128… 1024, 2048) and they should be square. This is a coordinate mapping thing for OpenGL/DirectX etc. and if my memory serves me correctly it ensures that UV coordinates can be matched up nicely and efficiently to the texture.

  • http://www.pegasusdigitalmedia.com Aaron Newton

    More here…

    http://bit.ly/A4AfzB

  • http://www.pegasusdigitalmedia.com Aaron Newton

    Looking good.

    I’ve just started this tutorial. One thing – the “Phone Background” image seems to be redirecting to the main website for that image, so I can’t find it. There is another suitable image here: http://www.tracyandmatt.co.uk/blogs/media/tracyandmatts_blog/windowslivewriter/samsunggalaxysunboxingvideo_8e57/galaxy-s-image-4-of-5_2.jpg

    OR I guess you could just use the interface off the reference image you posted.

  • http://markjlindsey.com pixelpusher92

    How do you put the star background on it’s own layer. Or put it on one of the different four layers in the scene.

  • http://www.mckenziegraphics.com McKenzie

    Very Cool! Thanks for the tutorial

  • LUCAS

    Whenever I set the blend to Vertical it goes from the top of the model to to the bottom. I can’t figure out how to fix it SOMEBODY HELP PLEASE!
    thanks

  • DAVID

    hy blender guru thanks for the tutorial is very good i modelate the phone myseltf i did it for 4 times

  • http://na andy

    Thanks :)
    I had to make 15 phone models in blender, this tut helped a lot !

  • http://PeterJohnHunt.com PeterJohn Hunt
  • The Techno Alien

    Hello Mr. Andrew Price.
    I have some problems with the compositing.
    * The screen no longer reflects the plane that is in front of it, no matter where do I move the plane, I always get the same reflection.
    * The image behind the screen looks like it has echo, it repeats many times.
    I checked to see if it has ” recive transparent shadows” selected in both the image plane and the phone screen, and no matter if I turned ON or OFF, I get the same result.
    What could be wrong here?

    http://www.pasteall.org/pic/20216

    • The Techno Alien

      I made sure the normals where pointing outward, but I still have the same result.

  • Matthew

    Hi. When I put the first texture on the model, it effects the whole model, so the edged of the phone are black on default gray. Help!

  • http://www.miniringo.net Yuuya Masada

    Thank you for the great tutorials!

    I just started Blender, and after doing the balloons tutorial at blender org, this is my second attempt to model, and the first time to learn texturing and compositing!

    This is mid progress, but I thought it would be proper to post some of your student work here: http://t.co/EiXwgobQ

    I used resources from YouTube and Google to draft, and used Photoshop to mock up the UI.

    Now moving on to the 2nd half of your tutorial…

  • yahya

    hi
    thanks so much for all this tutorials
    but i have a qustion for you
    can we use the blender for making promos ?
    like this for example
    http://www.youtube.com/watch?v=dLXJaB4wX9w&feature=share

  • CelsoRec

    Hey! I would like download your videos. How can i do it? It’s possible?

  • Leto85

    I liked your tutorial until the moment we came by using the Compositor. Like in your previous tutorials you still are going too fast through that menu for me to follow you by what you’ve done.
    By most of the things you did I don’t understand why you’ve added this node and connected it to that node which only makes me repeating the things you did while ending up with a total different result: white bars with a white phone edge against an overly lightblue background. As I don’t understand what you’ve did, I can’t fix what I’ve did wrong.

    So next time: please explain what you do in the Compositor for every node that you bring up and combine to the other nodes and slow down a bit so I can see what you’ve actually done.

    For the rest, the modeling part was very helpful with all those little tricks that makes the modeling easier. I’m looking forward to your other tutorials.

    • Zed

      Hi,

      I was exactly in the same situation as you… didn’t get a word of the compositor part… then I saw the “Introduction to Compositor” Tutorial on this same site, and everything went much clearer.
      Hope it helps.

      Cheers, and thanks Andrew for all what I learnt from you.

  • http://www.sodastudio.it Grv

    hello andrew, beautiful image, but this glow seems excessive to me. Ok, you like the compositing blender, but be careful not to use too, is a risk. ;-)

  • max

    Can you use gimp in your tutorials? Photoshop is very expensive and i dont have that much money but gimp is opensource. Thats why i selected blender and not maya.

  • Anon

    22:25 “Oh yeahhh.. like that”
    LOL

  • Kofi

    Great stuff here. Bless you for not being selfish with your knowledge.

  • Rigi

    nice and AWESOME TUTS. THANX FOR SHARING :)

    insted of postprocessing it in ANY Image Editor U can can just compo like this…

    AFTER ALL BLENDER IS POWERFULL TOOL

    http://farm7.static.flickr.com/6166/6197033018_e74309a6e0_z.jpg